Converse Energy Space at 132 Orchard

Posted on: December 8th, 2009 at 6:35 am by

Converse currently has a pop-up shop of sorts inside 132 Orchard Street.  The storefront has actually been in the works since late September, when it became a rudimentary art space littered with scribble drawings.  At the time, we were told that the new undertaking would become an urban, street-themed launchpad for the sneaker company.  Now, three months on, the drawings are gone and neons in place for a new exhibit.

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According to the blog Busting Chops, the space is called Converse Energy Space, and will host a photo exhibit celebrating the thirty-fifth anniversary edition of Heaven is a Playground by sportswriter Rick Telander. The event begins tomorrow (private display tonight) and will run through January 11.  Check out the official website here.

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[Photo via Heaven is a Playground]

Heaven is a Playground chronicles the New York City streetball scene in the 1970s, and is considered by some to be one of the top 100 sports books ever written.  Sports Illustrated had the following to say of the classic:

It’s hard to fathom now, but the inner-city universe Telander described was as foreign to mainstream readers of the 1970s as HDTV. The book holds up as a sociological snapshot. But at its core Heaven is a basketball love letter, a song of the game in its purest form. “There were no cell phones, no laptops, no disco, and the Internet wasn’t even a word,” Telander, a former SI senior writer, writes in the introduction to a new edition of Heaven, released last week by Bison Books. “But the people were the same, and so were their dreams…. [And] by God, there was basketball. I promise you that.”

Here are a few pictures of the makeshift gallery back in September:

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This image has been archived or removed.

This image has been archived or removed.

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