Tooheys Filming Beer Commercial Tomorrow

Posted on: January 26th, 2010 at 6:11 am by

All day tomorrow, Tooheys beer will be filming a commercial around the corner from Phebe’s on East Fourth Street, between Bowery and Second Avenue.  Park Pictures is responsible for the production.

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The Australian brew was founded by the Toohey brothers, both Irish immigrants, in 1869.  It became wildly successful, and by 1902, the company was ready to go public.  Brewing is now located in the town of Lidcombe.  According to Wikipedia, the most popular Tooheys beer today is Tooheys New, their pale lager.

Is this a big stateside push via the Lower East Side?  We’ve never tried Tooheys.  Have you?

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