Foundation Replaces Rewind at 137 Essex

Posted on: April 21st, 2010 at 6:33 am by

This image has been archived or removed.

One loud, obnoxious club is replaced by another at 137 Essex Street. Late last month, Rewind sold its soul for a gold stripper pole, and became a new venture called Foundation.  Even with new ownership, this loungy nightspot is exactly what you might expect – velvet ropes, clipboards, and bouncers with earpieces.  And a single-door entrance that dares you to enter.

This image has been archived or removed.

[Photo Credit: Yelp]

The description:

Nightlife veteran Ronnie Kaplan, owner of previous NYC hotspots One 51, Suede and Cherry Lounge is back on the scene with his newest venture FOUNDATION. Ronnie and his business partners Jay DeLalla and Joe Torres have stripped a former dive club [not exactly] at 137 Essex Street and manicured it into a lush Suedesque prototype with industrial chic elements.

There is no doubt that the L.E.S has become a trendsetting neighborhood, with the opening of the ultra chic Thompson Hotel, Hotel on Rivington, and Stanton Social, there is always a delightful mix of Celebs, Debutant Socialites and Hipsters. You can even expect to see some of Ronnie`s A-List friends dropping by from time to time.

And there is some immediate fallout to report. Here is what one outspoken Yelper had to say about the joint (dated April 5):

I unfortunately had to witness the 2 bouncers here BRUTALLY beat an innocent, non-aggressive (NOT intoxicated) customer who had just left and was half way down the street.  The horrendous brutality occured simply because the patron unhooked the rope to leave. He was quickly beaten unconcious and the 2 bouncers proceeded to maliciously attack him, kicking and punching him.  Ambulences and police arrived – and the bouncers acted as though they were innocent, and as they had not started it.  Just a couple hours prior, one of the same bouncers punched another innocent man in the face for trying to re-enter the club by unhooking the rope.  Witnesses are pressing charges, and this place is dangerous and horrible.  DO NOT GO HERE.

Foundation, 137 Essex Street, (212) 253-2166

Recent Stories

Excavation Underway on Affordable Grand Street Guild Towers

Work is officially underway on two new towers adjacent to the Williamsburg Bridge. On-site excavation has been ongoing for several weeks at Broome and Clinton Streets, yielding plenty of dust and noise for neighbors. Earlier this year, demolition crews razed the two-story parking garage and Little Star early childhood center in the shadow of the […]

Mr. Fong’s Owner Plans All Day Cafe on Hester Street

Another day, another principal of Mr. Fong’s starting a new Lower East Side venture. Aisa Shelley – who co-founded the Chinatown hotspot with Lucas Moran, Noah Shelley, Daniel Eric Gold and Adam Moonves – is headed to 61 Hester Street. The long-inactive storefront previously occupied by L’estudio. There, Shelley will impart an “all day cafe” […]

Truck Hits ‘OhK Dog’ Dining Shed on Ludlow Street

Ludlow Street neighbors began Saturday with the sound of a large crash. It was the sound of the OhK Dog dining shed collapsing to the ground. From what we gather, a truck driver headed southbound on Ludlow struck the popular restaurant’s outdoor annex. No one was hurt in the incident. This was apparently the second […]

New 21-Story Tower Begins Ascent on Market Street

A former Lower East Side parking lot is meeting its skyscraping destiny. Another tower. The through-block parcel on Henry Street, just west of Market, is already on its upward ascent. The new mixed-use development at 59 Henry will ultimately rise 21 stories (227 feet), with 57,395 square-feet of residential floor area and 40,305 square-feet for […]

‘Caribea’ Grill Readies Space Left Vacant by Domino’s on Allen Street

Ever since Domino’s ditched its decades-old Allen Street location three years ago, the commercial space has been a vacancy consistently peddled on the market. Now, a new concept is a-knockin. Caribea is as it sounds – a fast casual pan-Caribbean grill. The restaurant at 203 Allen will seat fourteen tables and a stand-up bar, for […]