Plum Out, Vitamin Water in at 124 Ludlow
With the recent flight of Plum boutique from 124 Ludlow, its windows morphed into just another advertising space. In this case, a temporary multimedia installation for Vitamin Water. Now, where’s the annoying companion ad poster that says Ludlow Street gets its vitamins?
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The storefront was entirely cleared out, but the zebra-striped awning remains in place. For now. In the meantime, Plum is taking its business to the internets, and will soon launch a new e-commerce website.