Coming Soon: Rapha Cycle Club at 352 Bowery
Formerly an off-site sales office for the Village Green eco-friendly complex, the storefront at 352 Bowery is no longer vacant and up for grabs. Come July 3, the upper Bowery will welcome a new pop-up cyclist hangout dubbed Rapha Cycle Club.
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For three months only, the Bowery location, steps north of Great Jones Street, will reportedly feature live screenings of Tour de France and serve coffee brewed from Third Rail Coffee.
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The store also has a classic Citroen H Van from the early days of the Tour de France. Vehicle load-in was yesterday afternoon.
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[Photo Credit: raphanyc]
More on Rapha Cycle Club:
A combination of gallery, shop and café, the Cycle Club is a meeting place and hub for road riders. Unlike most ‘pop up’ stores, the Rapha Cycle Club will be more than just a retail space. With live screenings of road races and a full calendar of exhibitions and events, the Rapha Cycle Club will be a home for the sport and culture of road racing. This is the ultimate Rapha experience.
Another Rapha Cycle Club outpost is concurrently operating in London.
As Grieve reported earlier this month, this stretch of real estate is still doomed for some sort of luxury restaurant conversion in the long run. The three parcels of 348-352 Bowery are currently up for sale.
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