Rihanna Releases “What’s My Name” Music Video [Video]
Two months ago, Rihanna made local headlines while filming a music video for her latest single “What’s My Name.” And unsurprisingly, the Lower East Side features quite prominently in the final edit. Most of the scenes utilized were shot between East Houston and Delancey, but east of Essex Street.
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The video is chock full of blink-and-miss visual shout-outs including the Essex Street Market, the Chase branch on the north side of Delancey, Mason Dixon, and Fat Baby.