Miss Lonelyhearts at 250 Broome is Closing

Posted on: December 15th, 2010 at 6:38 am by

It didn’t end too well for Miss Lonelyhearts, neither in the 1933 Nathanael West novel or in retail reality.  As in the book, the eponymous protagonist here has ultimately met its doom.  Thirteen months after opening at 250 Broome Street (former Chinese video store) the women’s boutique is already bidding the neighborhood adieu.

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250 Broome was designer-owner Jenny Yuen’s first foray into a standalone brick-and-mortar business.  While the retail concept didn’t succeed, the Miss Lonelyhearts brand still lives online.  And Yuen will probably return in some sort of pop-up capacity in the near future.  At least according to the farewell letter taped to the window, which also announces her intentions to “pack our bags to travel the country.”

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Meanwhile, a new “store for rent” sign accompanies said letter in the right-hand corner of the front window.

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