Ciroc Vodka Advertises at Graffiti Wall
On New Year’s Eve, the perpetual whitespace above the graffiti wall was reactivated for some brief advertising. With so many eyeballs constantly trained on the revolving artwork here, it’s quite surprising (yet relieving) that such campaigns haven’t become a permanent fixture here.
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This time around, Ciroc Vodka purchased time, using the building facade as a screen for its “Perfectly Smooth” ad blitz. For much of the night, an inconspicuous van parked outside Pulino’s projected a silent version of the popular “Smooth Off” commercial, which features hip-hop luminary Diddy and comedian Aziz Ansari. Some might recognize the mini-movie advert, as it launched the campaign over the summer.
Diddy became ambassador for the vodka brand back in 2007. His co-star in this short, Aziz Ansari, is definitely on the up-and-up. Here’s a clip: