Kate Spade Buys Up Jersey Street

Posted on: March 17th, 2011 at 6:28 am by

News flash – Kate Spade has just sullied nearly one half of Jersey Street.  Once a great haven for graffiti, the narrow two-block alleyway seems to be cleaning up its image of late.  A pair of conspicuous ad skins now straddles Jersey on the west side of Lafayette Street, beckoning potential patrons to “Fall head over heels” and “Make an entrance” at the SoHo location.

This image has been archived or removed.

This advertising play runs alongside a new celebrity campaign – first time in the company’s eighteen-year history – to kick off the spring 2011 line.  Ron Howard’s daughter and Twilight star, Bryce Dallas Howard, is the perky Kate Spade girl.

This image has been archived or removed.

According to Forgotten-NY, Jersey Street was once known as Columbian Alley.

This image has been archived or removed.

And the most (melodically) memorable Ronny Howard role…

Recent Stories

This Mott Street ATM Gouges with 17% Fee

Storefront ATMs are nothing new. In fact, their ubiquity was so pronounced that the city banned freestanding ones from sidewalks about a decade ago. Visitors to Chinatown or the Lower East Side unfamiliar with bank ATM locations when in need of cash might not realize the exorbitant fees some ATM operators are charging. For instance, […]

Bongos Taps into Orchard Street with ‘Gala Dinners’

The principals behind five-year-old Kind Regards on Ludlow Street – Michael Bray and Noble Harris – are together joining the party south of the Delancey Divide with a new hangout called Bongos. Bongos opened at 85 Orchard Street earlier this month – on the museum block – reactivating the storefront left vacant by An Choi two […]

Blockchain Company Anchors Sunshine Cinema Replacement Tower

The glassy office building that replaced the beloved Sunshine Cinema has its first tenant. And an anchor, at that. The arrival of San Francisco-based Solana Labs comes mere weeks after the sidewalk bridge outside 141 East Houston came down (thereby freeing Yonah Schimmel from bondage). Solana Labs, a blockchain company, reportedly signed a lease for […]

Man Shot and Killed on Q Train at Canal Street in Unprovoked Attack

A straphanger was shot and killed Sunday morning on a Q train just off the Manhattan Bridge in what investigators are calling an unprovoked attack. The 48-year-old victim, whose name is not released, was shot in the chest around 11:40am yesterday while riding a northbound Q train that was pulling into the Canal Street station, […]

Demolition Begins at Fire-Stricken Dim Sum Palace Building in Chinatown

Demolition started this week at 6 Chatham Square, which, until this month, housed neighborhood favorite Dim Sum Palace. Early morning May 1, a fire in the kitchen spread throughout the building, triggering a five-alarm response from the fire department. All told, five firefighters were injured battling the inferno over several hours. And according to Red […]