New York Lottery Commercial at Village East [Video]

Posted on: March 16th, 2011 at 10:48 am by

New York Lottery takes on the funhouse aesthetic in this year-old, yet still played commercial for Mega Millions and Power Ball.  Indeed, the viewer is treated to a zany miniature Manhattan synchronized to the music of Old Man River (“La”).  But there are some continuity errors, whether intentional or not.  The ever-growing protagonist enters a subway station (on the G?) and is magically whisked to Second Avenue in the East Village, outside a Village East Cinema lookalike.  His path then leads to midtown.

This image has been archived or removed.

The message here?  Playing the lottery will make you big.  Not Josh Baskin big; Attack of the 50-Foot Woman big.

And we stumbled upon the website of set designer Tonky, who has some cool behind-the-scenes photos:

I aided Julian in the creation of various generic and landmark buildings. My role was to run around to photograph various NYC sites and to grind away in Photoshop to create large-scale printable facades that would be assembled and detailed by Brooklyn Model Works.

It’s the second commercial in the last year which features the independent East Village movie house.

Recent Stories

Blockchain Company Anchors Sunshine Cinema Replacement Tower

The glassy office building that replaced the beloved Sunshine Cinema has its first tenant. And an anchor, at that. The arrival of San Francisco-based Solana Labs comes mere weeks after the sidewalk bridge outside 141 East Houston came down (thereby freeing Yonah Schimmel from bondage). Solana Labs, a blockchain company, reportedly signed a lease for […]

Man Shot and Killed on Q Train at Canal Street in Unprovoked Attack

A straphanger was shot and killed Sunday morning on a Q train just off the Manhattan Bridge in what investigators are calling an unprovoked attack. The 48-year-old victim, whose name is not released, was shot in the chest around 11:40am yesterday while riding a northbound Q train that was pulling into the Canal Street station, […]

Demolition Begins at Fire-Stricken Dim Sum Palace Building in Chinatown

Demolition started this week at 6 Chatham Square, which, until this month, housed neighborhood favorite Dim Sum Palace. Early morning May 1, a fire in the kitchen spread throughout the building, triggering a five-alarm response from the fire department. All told, five firefighters were injured battling the inferno over several hours. And according to Red […]

Eldridge Street Development Sells for $19.24M

A major real estate deal to report on Eldridge Street. It took three years, but the eight-story mixed-use building at 165 Eldridge traded last week for $19.25 million. Just under the initial 2019 asking price of $21 million. Buyer of record is Meng Lee and Karim Elsayyad of FREO Management. The transaction is not yet […]

The ‘Barrier Reefs’ Coming to Clinton Street Bike Lane

The Department of Transportation has chosen a winner to decorate the traffic barrier protecting the Clinton Street bike line. The city agency awarded artist Alison Cynamon as part of the ongoing Barrier Beautification mural project. The concrete slab runs from Delancey Street to South Street; an 840-foot stretch with roughly 1,980 square-feet of canvas to […]