Taqueria Adds Signage at 198 Orchard

Posted on: March 18th, 2011 at 6:09 am by

Hell Square is hell-bent on adding more taquerias to its already extensive arsenal.  Jersey City Mexican restaurant Barraza Foods is the newest game in the neighborhood, and is currently preparing the long-embattled 198 Orchard Street.

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Foodies will recognize this as the former address of Xiao Ye, Eddie Huang’s Taiwanese concept that became a lightning rod of controversy due to his head-over-heels love of Four Loko. His knack for stirring the pot, as it were, led to its demise after a mere four months in business.  Back in January, Community Board 3 signaled support for a liquor license transfer to Barraza under the stipulation that closing hours on the weekends be pared to 1:30 am.

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Thanks to a recent on-premise signage swap, the official identity is now public.  And it’s fairly ordinary – Taqueria.  The same storefront apparatus is being used to host the sign boards.  Newspaper still hides the guts of the restaurant, though.

Just in case you’re keeping score at home, the arrival of Taqueria marks the fourth restaurant at 198 Orchard in as many years.  Let’s take a look!

Regate: February 2007 – May 2009
Blue Elm: September 2009 – July 2010
Xiao Ye: July 2010 – November 2010
Taqueria: March 2011 – Present

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