Taqueria Adds Signage at 198 Orchard

Posted on: March 18th, 2011 at 6:09 am by

Hell Square is hell-bent on adding more taquerias to its already extensive arsenal.  Jersey City Mexican restaurant Barraza Foods is the newest game in the neighborhood, and is currently preparing the long-embattled 198 Orchard Street.

This image has been archived or removed.

Foodies will recognize this as the former address of Xiao Ye, Eddie Huang’s Taiwanese concept that became a lightning rod of controversy due to his head-over-heels love of Four Loko. His knack for stirring the pot, as it were, led to its demise after a mere four months in business.  Back in January, Community Board 3 signaled support for a liquor license transfer to Barraza under the stipulation that closing hours on the weekends be pared to 1:30 am.

This image has been archived or removed.

Thanks to a recent on-premise signage swap, the official identity is now public.  And it’s fairly ordinary – Taqueria.  The same storefront apparatus is being used to host the sign boards.  Newspaper still hides the guts of the restaurant, though.

Just in case you’re keeping score at home, the arrival of Taqueria marks the fourth restaurant at 198 Orchard in as many years.  Let’s take a look!

Regate: February 2007 – May 2009
Blue Elm: September 2009 – July 2010
Xiao Ye: July 2010 – November 2010
Taqueria: March 2011 – Present

Recent Stories

Teenager Arrested in Connection with Essex Card Shop Fire on Avenue A

A teenager has been arrested in connection with the alarm fire that destroyed the Essex Card Shop at 47 Avenue A last week. EV Grieve first confirmed the news yesterday. Charges against the 13-year-old – whose name was withheld due to his age – include second-degree arson. Officials told the blog that that the arsonist […]

Woman Dies Month After Being Hit by School Bus in Chinatown

A pedestrian struck by a school bus in Chinatown last month has succumbed to her injuries. On December 16, at approximately 1:45pm, 67-year-old Ahhon Lau was struck in the intersection of Monroe and Catherine Streets. When officers arrived at the scene, Lau was found unconscious and unresponsive, with trauma about the body. EMS transported her […]

Brooklyn Fare Market Makes it Official at One Manhattan Square

Brooklyn Fare Kitchen & Market officially announced its Lower East Side entrance with banner advertising at One Manhattan Square. The vinyl skins are now in the windows along Cherry Street, advertising free delivery and fresh produce. As previously reported, the upscale grocer signed a lease to occupy 25,500 square-feet across two floors in the base […]

Crab du Jour Goes Down After a Year on Grand Street

Crab du Jour, the ubiquitous franchise selling Cajun-style seafood, closed its Lower East Side location earlier this month. The shutter comes exactly one year after the fast-food spot first opened at 384 Grand Street. Several readers alerted us to the closure, noting that the restaurant hasn’t been open the last several days. Moreover, customers can […]

Former Red Square Retail Demolished for New Development

Nearly six years ago, the Dermot Company purchased the former Red Square for $100 million from Michael Rosen. The residential complex was further upscaled in the interim, and whitewashed into submission. The $100 million deal included space in the adjacent one-story retail. What largely went unnoticed at the time, though, is that the Rosen family […]