Coming Soon: Pull-In Underwear at 259 Bowery
The high-brow boutique culture pervading the upper Bowery has finally traversed the East Houston threshold in full force. It’s a proverbial border crossing into a new realm where such trendy shops are a minority amidst the glut of galleries that continue to replace dying restaurant suppliers. However, there is already a noticeable uptick in boutique retailers since the new year began. Freitag just launched its tarp-driven shop o’ bags at 1 Prince Street, and Dagny & Barstow is making headway in Lenny Kravitz’s former Kos space at 264 Bowery.
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Next up is 259 Bowery, which is now dropping its drawers for French underwear company Pull-In. Its presence just south of East Houston marks the second location for the uber-trendy brand. They’ve maintained another satellite spot at 252 Elizabeth Street for a couple years.
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Last week, a group of people preparing the space informed us that the outpost should launch early next month. This is Bowery 2.0, folks.
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