Freitag Boutique Opening on the Bowery

Posted on: May 2nd, 2011 at 6:09 am by

When York’s Shona Gallery at 1 Prince Street vacated its cornershop on the Bowery, the storefront relapsed into more storage for property owner Bari Restaurant Equipment.  That was pretty much the story until fairly recently when workers cleared the room again, presumably for the imminent arrival of a new tenant.  The nameplate was also pried from the facade, uncovering an antique road sign for number 240 Bowery.

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Friday morning, we watched as employees hoisted new streamer flags outside the Bari complex.  Yet another preparation for the upcoming Festival of Ideas for a New City.  This longtime business is trying to increase exposure with the likely influx of the hordes.  We took the opportunity to question the status of 1 Prince Street, and were informed that a high-end Swiss handbag company was to occupy the valuable property.  That’s right, a new Freitag boutique for a new Bowery.

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This Bowery flagship location is reportedly the first stateside retail presence, offering its trademark men’s and women’s bags, crafted from used rain tarps.  Prices are fairly steep, starting in the low $200 range; it’s expensive to stay dry.  By Friday afternoon, the roll-down gates of 1 Prince were raised, and preparatory work continued on the interior.  One gentleman stocking the shelves informed us that opening day is this Thursday.

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