REI Signage Teasing Pedestrians Outside Puck Building

Posted on: June 21st, 2011 at 6:18 am by

Before long, the Puck Building at 295 Lafayette Street will full-on embrace its adventurous side.  The ground level of the historic building, which occupies a city block, is undergoing massive renovations for the arrival of the first Manhattan REI store.  Preparations have been ongoing here ever since the news first dropped back in September 2010.

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Much of the action was relegated to the interior, until last week, when workers assembled the framework scaffolding; it remains half-built.  Meanwhile, teaser signage pasted in the windows within the last couple days advertises the initial goal of a “fall 2011” opening.  The upscale camping retailer will occupy an impressive 39,000 square-feet across three floors – ground level, cellar, sub-cellar – and will reportedly house a bike center and “Outdoor School” courses, alongside the general inventory of gear and apparel.

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Get ready!  A hyperlocal battle between the three-letter sporting goods stores is now upon us.  Who do you think will prevail in this competition between EMS and REI?

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