Bellaritta and SUPRA NYC Take Over at 4 Prince Street

Posted on: July 18th, 2011 at 6:45 am by

The turnover-prone 4 Prince Street is starting from scratch with regard to its retail efforts. Five months of complete vacancy just concluded here at the now-high-profile corner of the Bowery. Those dual storefronts, ever-so-briefly occupied by urban outfitters Fresh Prince and lingerie purveyors Luscious NYC, have both become new boutique ventures.  Simultaneously.

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The floor-to-ceiling glass panes were shrouded in brown paper for an extended period of time, with no indication of the replacement identity. But that all changed last week with the arrival of a protruding pink flag, and the removal of said paper.  Threads and mannequins arrived Friday afternoon.  Enter Bellaritta, a new boutique specializing in women’s wear.  It’s now certified open.

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Next door, meanwhile, the Luscious NYC awning was recently deposed in favor of the latest retail occupant – footwear brand SUPRA.  Workers toiled away Friday afternoon to arrange the furniture and inventory, and apply the last bit of touch-up paint to the exteriors.  Official store launch was Saturday, with the inauguration sale of 100 limited edition “NYC Vaider” high-tops. Did you score a pair?

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