“How to Make it in America” to Premiere in October [Video]

Posted on: July 25th, 2011 at 6:18 am by

How to Make it in America occupied a generous swath of the Lower East Side for much of the spring and into the summer. Production was predominantly centered in and around the vicinity of Hell Square. For instance, cast and crew filmed inside the dearly departed Cafe Charbon and draped Rasta Monsta banners nearby; a faux boutique called Lulu D was specifically constructed for the program at the dormant 164 Ludlow storefront and utilized for over a month; iconic pink building at 321 Grand Street hosted a nighttime shoot before everyone fled to party at Hotel Chantelle; the final scene, which included the Boogie Boys as extras, was filmed in a sunrise party atmosphere at Ludlow.

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Now People Magazine has it that the HBO series (and little brother to Entourage) will be premiering sometime in October. The gossip rag had the trailer, which we’ve re-purposed for you here.

The story follows the two Crisp principles as they try to, er, make it in America.

Cam (Victor Rasuk) and Ben (Bryan Greenberg) are still trying to make their burgeoning denim line Crisp a household name.

But as the company fails to catch on, friend and investor Kappo (Eddie Kaye Thomas) muses that it may take a bang – literally – for the pair to get some attention.

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