Rag & Bone Expanding into Adjacent 77 East Houston

Posted on: August 17th, 2011 at 6:41 am by

Much time has elapsed since we last broached the subject of the McNally effect on the Bowery.  With Pulino’s now a fixture at 282 Bowery, nearby storefronts are no doubt feeling the squeeze.  Cafe Colonial could no longer make the rent after fifteen years at the corner of Elizabeth and East Houston.  Its immediate successor was Rag & Bone, which opened exactly one year ago.  The adjacent Soho Cleaners at 77 East Houston was next in line, having relocated across the thoroughfare five months later in December.

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However, the period of vacancy at 77 East Houston, punctuated briefly by a display from the nearby Debut New York, recently concluded with the advent of obligatory brown window paper.  Yesterday afternoon, the mystery tenant was officially set in stone.  Quite literally. Yup, Rag & Bone is expanding into the space, an ambitious move that will likely double the current retail footprint.  Interior renovations are presently underway to prepare this latest annex for an opening sometime next month.  Probably in time for Fashion Week.  Regardless, we are told that the extra square-footage will house the Women’s Ready to Wear collection.

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Seriously, what else could afford to be here but a boutique?  Heaven forbid something of more practical use actually open here.

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