Coming Soon: Obsessive Compulsive Cosmetics at 174 Ludlow
174 Ludlow Street has been a dustbin in the year since Assembly New York relocated two doors south. All the hallmark signs of a vacant space were visible – dirty windows, deteriorating frontage, random piles of sundries, etc. Then in mid-July, a Tweet was released into the wild stating that Obsessive Compulsive Cosmetics (“OCC”) was to move into a Ludlow storefront. No address was given, but the months-old mystery is now laid to rest.
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Obsessive Compulsive Cosmetics, which was founded on the Lower East Side in 2004, will open this new flagship on September 23; the obligatory launch party is the night before. According to a press release, their line of 100% vegan, pro-only range of products, has, until now, only been available at exclusive industry-only professional makeup emporiums.
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Owner David Klasfield said the following of the new retail presence at 174 Ludlow:
OCC chose the Lower East Side because it has really become the true hub of all things creative and artistic coming out of New York. The neighborhood’s latest renaissance is producing cutting edge design fashion, designers, salons and art galleries, and that’s where OCC needs to be.
Of course this latest renaissance is increasingly catering solely to the upper crust.
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