JackThreads & Mishka NYC Bring “How to Make it in America” Capsule Collection

Posted on: September 30th, 2011 at 6:18 am by

There’s definitely a groundswell of buzz behind the forthcoming second season of How to Make it in America.  Everyone is cashing in on the alleged “cool factor” of the HBO series.  And with reason. The show is very much fashion-oriented and in tune with the urban aesthetic, so it makes complete sense that a lifestyle brand like Thrillist would jump on board.

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Indeed, its members-only offshoot, JackThreads, is joining forces with Mishka NYC on a new How to Make it in America-inspired clothing line called the “HTMIIA Capsule Collection.”

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Here’s what to expect:

Mishka is only the firstof three weekly sales that will feature original pieces from the label inspiredby HTMIIA, plus other items from the Jackthreads catalog. In the next coupleweeks, readers can expect to see collaborations with GoodWood and Dr.Romanelli  (also availableexclusively on Jackthreads.com) plus original digital content profiling thebrands, featuring exclusive interviews and footage of the designers, theircreative process, and more about their inspirations.

Ranging from Mishka’s skullshirts, inspired by the cover of Hunter S. Thompson’s Fear and Loathing onthe Campaign Trail to GoodWood’s Luis Guzmàn inspired necklaces, this saleis the perfect marriage of the show’s downtown feel and JackThread’s cuttingedge.

How to Make it in America premieres on HBO Sunday evening at 10:30 pm.

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