Mondrian SoHo Adds Permanent Exhibit of Sol LeWitt’s Lower East Side Photos

Posted on: November 17th, 2011 at 6:09 am by

Nearby SoHo is stealing some thunder from the Lower East Side. Cashing in on our history, so to speak. The swanky Mondrian Hotel blight at 150 Lafayette Street is hosting a permanent neighborhood-related photo exhibition. Held on the walls of its outer perimeter.

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Henceforth, the facade will boast an ambitious exhibit featuring the photography of the late Sol LeWitt. Dubbed Sol LeWitt: On the Walls of the Lower East Side, the installation is a joint venture between parent company Morgans Hotel Group and the Paula Cooper Gallery.  The new wall includes 120 snaps culled from a collection all shot in 1979. Photos are printed on vinyl and assembled in grid format (grouped in threes), spanning twenty feet high and sixty feet wide.

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As the David Report posits, this Sol LeWitt project is no doubt a calculated effort to “enhance the guest experience through their relationship with art, and to embrace the neighborhood’s downtown surroundings.”

[Photos via David Report]

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