REI SoHo in Soft Open Mode; Launches Friday

Posted on: November 28th, 2011 at 6:41 am by

REI in SoHo is a corporate game-changer for urban outdoors enthusiasts. No more are downtown crowds forced to choose between the slim pickins of nearby competitor EMS or the oft-overpriced Paragon Sports in Union Square.  Although, both are formidable foes, especially the latter which has been in business since 1908.  The selection and services of this inaugural Manhattan outpost are pretty ambitious.

This image has been archived or removed.

REI unofficially opened its doors at 303 Lafayette over the weekend, just in time for the post-Thanksgiving retail rush. We had an opportunity to check the goods, which include fairly deep brand selection for pretty much everything – from jackets and tents to flashlights and fleeces.  The camping store even sells and services ski and snowboard equipment.  Cyclists will likely be pumped to learn of the quick-stop bike repair station on the main level, or the full-serve “garage” in the cellar; the indie shops further south on Lafayette probably aren’t.

This image has been archived or removed.

The gigantic 39,000 square-foot (give or take) store will remain open to the public through Friday, which is actually the formal launch date.  There are two entrances, both on Lafayette and Mulberry. How do you feel about the arrival of REI in the neighborhood?

This image has been archived or removed.

Full gallery below (click thumbnail):

This gallery has been removed.

Recent Stories

Ludlow Coffee Supply Pays Tribute to ‘Mail Art’ Artist Ed Higgins

A local coffee shop is paying tribute to an iconic Lower East Side artist. Ludlow Coffee Supply recently hung artwork by the late Ed Higgins III on its cafe wall. The exhibit was installed by the nearby Van Der Plas Gallery, which had previously featured his work. Higgins, known as a pillar of the “Rivington […]

Eighteen-Story ‘Moxy’ Hotel Woos its Bowery Neighbors

Moxy is meeting the neighbors, currently amidst the requisite charm offensive ahead of its new hotel debut on the Bowery. The superstructure at 151 Bowery – construction of which had been on pause during the initial phase of the pandemic – topped out last October and now sits at eighteen stories. Joining the sky-high company […]

Another Lower East Side Crab Shack Shutters

It’s a crisis of crab cakes on the Lower East Side. In an apparent coincidence, two dedicated crab shacks – both located within a few blocks of one another – closed just days apart this month. As previously reported, Crab Du Jour closed down its franchise at Grand and Suffolk Streets within the last couple […]

A Show of Strength and Mourning As NYPD Responds to Domestic Dispute Call on Elizabeth Street in Little Italy

A man armed with a knife threatened his family in an Elizabeth Street apartment, then barricaded himself, cops said. At approximately 12:30pm on Monday, sources said the assailant menaced his family inside 239 Elizabeth – allegedly with a knife – then barricaded inside another room. Officers from the 5th Precinct arrived in good time, and entered the […]

Sheldon Silver, Disgraced Assembly Speaker from LES, Dies at 77

Sheldon Silver, the disgraced powerhouse of the New York State Assembly, and native Lower East Sider, whose career was toppled by a 2015 corruption conviction, died yesterday. He was 77. According to the New York Times, Silver, who maintained a residence at Hillman Houses, had been imprisoned at Devens Federal Medical Center in Ayer, Massachusetts. […]