Boogie Staff Picks: The Year in Quickie Closures [2011]

Posted on: December 22nd, 2011 at 11:15 am by

2011 had its fair share of what we call quickie closures, ill-fated businesses that both opened and shuttered within a year.  Herewith, a list of five such short-lived operations. Note that most are eateries, further proof that it’s hard out here for a pimp. Or something.

EastBridge (247 Eldridge Street)
(Scorecard: 6 months) This was to be the casual “neighborhood spot” follow-up to Matt Levine’s Eldridge concept.  After less than a year, the joint went belly up. The space is now home to If Mother Only Knew.

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APL (146 Orchard Street)
(Scorecard: 5 months) APL was riddled with problems from the get-go. Indeed, drama involving onetime Paloma chef Camille Beccera wasn’t exactly the perfect first foot on which to start a restaurant business.

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Vie (96 Orchard Street)
(Scorecard: 6 months) Vie began its life as Vie de France, but struggled to capitalize on the tourist foot traffic from the Tenement Museum.

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Masala Twist (189 East Houston)
(Scorecard: 4 months) Following in the footsteps of last year’s quickie closure, Kung Fu Bing, the Masala Twist met the same fate last summer.

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Victoria’s Hair Secret (154 Orchard Street)
(Scorecard: 2 months) This one is on the cusp, having opened on Orchard Street last December.  However, its tenure here lasted a record-setting two months. The copyright infringement was questionable.  Fox and Jane Salon just opened its Finishing Bar concept in this space.

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