Rag & Bone Re-Brands Its Facade
Rag & Bone at 73 East Houston is desperately holding onto the street aesthetic while selling trendiness to the well-heeled Lower East Side set. Rather than bank on another unique mural by a local artist, the boutique is instead going with its namesake. Bubble lettering and colorful puzzle piecework now replace the “Art is My Weapon” gun on the whitewashed Elizabeth Street wall.
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And since its inception a couple weeks ago, the new mural has remained surprisingly tag free. Give it time…
Meanwhile, where are the ghosts of the Bowery when you need ’em?
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