Doughnut Plant Completes Expansion on Grand; Opens Larger Store

Posted on: March 26th, 2012 at 6:44 am by

The Doughnut Plant completed its expansion into the neighboring space over the weekend, effectively doubling its Lower East Side footprint.  Henceforth, 377 Grand Street is the deliciously new and improved iteration of the dozen-year-old bakery, providing much needed extra square-footage for fiending customers.

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This upgraded space transformed the store experience from an industrial-kitchen feel to something more befitting a cafe. There are now four tables with bench seating by the windows, and enough room to corral those in the queue. But the wait isn’t any shorter.  Owner Mark Israel also opted for LCD screens to show menus, rather than the seemingly-antiquated hanging chalkboards. As for the classic steel marquee, it’s unclear when this will make the jump next door.

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For the moment, the former shop at 379 Grand is being used as storage and destination for deliveries. That much is clear from the announcements on the double doors.

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Until one year ago, 377 Grand Street was home to longtime neighborhood mom-and-pop Amity Studio.

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