Giant Donut NYC Crowdfunding for East Village Location

Posted on: March 30th, 2012 at 6:09 am by

Earlier this week, we brought news of the Doughnut Plant expansion into the neighboring store at 377 Grand Street. A few days later, we learn that the Lower East Side is poised to receive one more doughnut outpost. Or should we say donut?

This image has been archived or removed.

Photo Credit: Giant Donuts

We received an email pointing us to a Kickstarter campaign for a new bakery concept called Giant Donuts NYC. The newcomer will ironically offer “fantastic miniature donuts alongside artisan roasted coffee and espresso.” If the project receives the targeted funding – $17,500 – principals Michael Yuasa and Peter Humphrey will open their shop in an undisclosed East Village location.

The Kickstarter page offers quite a bit of transparency with regard to the proposed operation. For instance, these mini baked goods will be made with a Donut Robot Mark 2, which apparently allows for “donuts on-the-spot.” Most of the collected cash would go toward this machine.  We also learn that Yuasa and Humphrey both have experience in cafe fare:

Together, we have a combined experience of over 15 years on the hospitality and restaurant industries. Michael Yuasa is a partner in 2 restaurants and in Caffe Vita’s NYC expansion. Peter Humphrey has held managerial roles in cafes in Seattle, San Francisco and New York over the last 6 years.

Quote of the century: “we think donuts in the East Village will fix everything.”

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