Breaking: Paulaner Opening Brauhaus and Restaurant on the Bowery

Posted on: April 23rd, 2012 at 6:52 am by

The tsunami of trendiness continues to break on the shores of the Bowery, destroying the industrial nature of the thoroughfare, and forcing the long-running restaurant supply district into the outer boroughs. Next up is manufacturing veterans Attias Oven Corp./Cannon Co., currently located at 267 and 265 Bowery respectively (formerly Sammy’s Bowery Follies). The side-by-side suppliers are owned and operated by founder Simon Attias, who first opened shop here forty years ago. Their specialty is manufacturing commercial cooking equipment. Some consider them pioneers of the now-feeble scene. So what’s to become of this valuable vacancy, you ask? Take one guess.

This image has been archived or removed.

Yup, nightlife…but of the international variety. Reliable sources are conveying bombshell news that the uber-popular Paulaner Brewery is opening a 4,000 square-foot flagship establishment here on the Bowery, reportedly the first of its kind on American soil. We hear that Attias is leasing both stores to the company, and will depart the Lower East Side sometime later this summer. Full gut renovations are to follow shortly thereafter. Paulaner Brauhaus and Restaurant, as it’s called, is aiming to launch just in time for Oktoberfest 2012. Lorely has some big competition coming its way.

This image has been archived or removed.

Morali Architects, whose portfolio includes Capitale and Wyndham Garden Chinatown, is helming design duties at the new Brauhaus. According to their Facebook page, Mandarin Oriental GM Rudolf Tauscher is the point person working with Paulaner to bring this taste of Germany to the Bowery.

This image has been archived or removed.

Meanwhile, the Attias/Cannon business is headed for the Industry City part of Brooklyn, located in Sunset Park. Their Bowery heritage can still be seen at number 255, where Canon ghost signage has been exposed for quite some time. That tenement building is upscaling to condos as well, thanks to developer Shaky Cohen and designer Hot Karl Fischer himself.

Recent Stories

Avril Lavigne Marks 20th Album Anniversary on Canal Street

Avril Lavigne returned to SoHo this week to mark the twentieth anniversary of her pop-punk debut, Let Go. The “Sk8er Boi” artist took to TikTok in celebratory gush, posting a quick hit of her standing in the intersection of Broadway and Canal Street. An ode to the album cover, twenty years older and not blurry, […]

Long-Stalled Grand Street Lot Reactivates

Despite ongoing troubles with his East Broadway project, local owner-developer Daniel Wise is now proceeding with a new development planned for Grand Street. No longer an overgrown jungle of weeds, the zombie parcel spanning 330-332 Grand is, as of a couple weeks ago, fully reanimated. The Department of Buildings issued permits for foundation work last […]

From the Rooftops: The Hell Square Aural Assault

Articles about ear-shattering noise levels, from parties to cruising cars, as well as the general lack of regard for the residents of Hell Square, are rote at this point. Almost a cliche. But to residents living in the bullseye, the aural assault remains a weekly nightmare. And this past Saturday night, by several accounts, upped […]

Pitt Pool Opens for Summer Season

New York City public pools officially opened yesterday. For the Lower East Side, that means the Pitt Pool (aka Hamilton Fish) is ready to go. The launch happened with great fanfare. Parks Commissioner Sue Donoghue joined Manhattan Borough President Mark Levine, Assembly Member Harvey Epstein, Senator Brian Kavanagh, Council Member Carlina Rivera, and local kids […]

At Belse, the New Vegan Brewery on the Bowery

Belse, the Texas-based vegan brewery and restaurant, is now in business on the Bowery. The Lone Star State transplant – officially, Belse Plant Cuisine – takes 11,000 square-feet at 265-267 Bowery, in what was previously the fleeting home of the Paulaner Brauhaus brewery. The renovated space features three sections – a restaurant, bar, and Garden […]