Rag & Bone Re-brands Its Facade, Redux

Posted on: April 17th, 2012 at 6:09 am by

Rag & Bone is just a few months shy of its second anniversary at 73 East Houston, the corner property that housed Cafe Colonial for sixteen years. Since the high-end boutique arrived in summer of 2010, the immediate vicinity has undergone a sea change.  Billy’s Antiques called it quits, Bowery Coffee opened shop, and the clutch bodega a couple blocks away closed. Call it the McNally effect or whathaveyou, the outcome is clear. Money, money, money.

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Contrast that with the revolving door of commissioned art being thrown up on the Elizabeth Street facade. It’s seemingly a concerted, yet constant effort to satisfy the street while peddling unaffordable wares inside. Nevertheless, the latest mural to grace the wall is a different creative interpretation of the Rag & Bone brand name. Less colorful (and harder to read) than its predecessor.

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