MOSCOT “Living History” Frames to Celebrate Lower East Side Scions

Posted on: July 31st, 2012 at 6:09 am by
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MOSCOT has a new line of frames lined up for a fall release that celebrates Lower East Side history. A mom-and-pop fixture itself, the fourth-generation mainstay is paying homage to the local movers and shakers that help make the neighborhood tick.

As part of its “Originals” series, Moscot will honor “Living History” by creating vintage eyewear options for the following scions:

Billy Leroy – curator of cool, formerly of Billy’s Antiques and Props.
Mark Miller – Lower East Side BID and gallery owner.
Marty Katz – fourth generation owner of M. Katz & Son’s Furniture, onetime Essex denizen, now on Orchard.
Aaron Gross – fifth generation owner-operator of Streit’s Matzo Factory
Marilyn Blumengold – MOSCOT employee since 1970.
Theodora Moscot – third generation MOSCOT matriarch.
Niki Russ Federman – Russ & Daughters.

The MOSCOT Living History brand glasses will be released into the wild beginning October 4. In a statement:

These individuals are inextricably linked to the history of The Lower East Side and each continue to play a meaningful role in the community, helping define and shape its future — they are true originals in a rapidly gentrifying neighborhood. It is truly remarkable in a time of recession where businesses have trouble staying afloat for more than a few months, that these families with their diverse commodities, are not only sustaining but flourishing.

There are only 3% of these family businesses still operating that have endured beyond the fourth or fifth generation (and each, including MOSCOT, are within blocks of one another in The LES).

Stay tuned for more…

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