EMM Extends Work Hours at 199 Bowery, Tenants Pissed

Posted on: October 25th, 2012 at 6:48 am by
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EMM’s Lower Eastpacking project at 199 Bowery (Finale, The General) continues to ruffle feathers amongst the natives. And the joint isn’t even open yet! At issue is the recent DOB filing for an after hours work variance. In this case, that means additional construction until 12 am. You can thank Heidi Klum.

Indeed, Heidi Klum is throwing a Halloween bash at the 6,000 square-foot Finale next Wednesday. The venture – announced as a partnership with Pacha NY – is rushing to the finish line with less than a week to go. The condo board upstairs is reportedly pissed with the lack of communication, and is up-in-arms over not being told of the midnight extension from the get-go. Yes, it would appear Ms. Klum is more important than the residents.

And then there’s the alleged jazz lounge in the basement. That’s the question some are asking in the run-up to the official opening. When the entire concept was originally pitched to Community Board 3, that was one major component. Bait-and-switch?

If you really need another reason to scoff at this shitshow, take a look at the following excerpt from the press release. Grab the barf bag:

Eugene Remm, Mark Birnbaum, and Michael Hirtenstein, owners of EMM Group, New York’s leading hospitality and nightlife company, announced today that RPM Worldwide’s Eddie Dean and Rob Fernandez, the masterminds behind Pacha NYC, have become partners for FINALE, the 6,000 square foot ultra-luxe nightclub from EMM Group set to officially open November 8th. The union marks a groundbreaking collaboration between two of the top nightlife operators and innovators in the country, and swells the anticipation for the venue, which is expected to become New York City’s premier destination for world-class DJs in an intimate, exclusive environment.

Built like a padded vault, FINALE is hidden deep within the multi-concept property at 199 Bowery, lined top-to-bottom in tufted blue leather to house a state-of-the-art Void Acoustic sound system – the highest quality sound system found in a Manhattan nightclub. Anchored by a rosewood and polished-chrome accented bar, FINALE also features aerial rigging points and a 12’ x 6’ video wall directly behind the central DJ booth. Crowning the space is an LED video panel ribbon made up of (95) 12mm panels tracing the entire perimeter of the dance floor high above partygoers’ heads, immersing them in a true 360-degree, nightlife experience. FINALE creates a multi-faceted experience by incorporating avant-garde performers throughout the entirety of the venue.

Situated in Manhattan’s Lower East Side, FINALE, will be just one of venues at the 20,000 square-foot property, offering guests the ultimate DJ-centric experience with progressive performance elements.199 Bowery will also feature The General, a bustling restaurant serving modern Asian cuisine and occupying prime storefront that stretches across the eighty-foot facade with retractable glass garage-door panels that open up directly into the front café; as well as a downstairs performance-style space.

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