The Cleveland Taking Over “What Happens When” Space at 25 Cleveland Place

Posted on: January 3rd, 2013 at 6:09 am by
This image has been archived or removed.

As we speak, 25 Cleveland Place is returning to form as a restaurant after a brief flirtation with the downtown gallery scene. Prior to becoming the ill-fated second location of Tribeca showroom Pablo’s Birthday last March, this off-the-radar storefront hosted both Le Jardin and What Happens When, an experimental dining experience by John Fraser. The latter shuttered in June 2011 due to a liquor license snafu.

However, for the last couple months, work has been progressing rather steadily on a new “full service” restaurant concept called The Cleveland. All branded exterior garnishments – neons, metallic marquee – were pried from the facade during the interim. It’ll also boast a rear garden.

This image has been archived or removed.

[Photo: The Cleveland]Brass from the Cleveland – Paul Shaked and Hudson Solomon – have yet to appear before Community Board 2, it seems, and are instead heading straight for the State Liquor Authority for on-premise privileges. That much is clear judging by the application currently taped to the window; the SLA website is not updated. Peeking beyond the paperwork and mess of obstructions, we caught a glimpse of the interior. Seems this joint is almost ready for the big time.

This image has been archived or removed.

Indeed, a bare-bones website and Instagram account are live.

Recent Stories

Sheldon Silver, Disgraced Assembly Speaker from LES, Dies at 77

Sheldon Silver, the disgraced powerhouse of the New York State Assembly, and native Lower East Sider, whose career was toppled by a 2015 corruption conviction, died yesterday. He was 77. According to the New York Times, Silver, who maintained a residence at Hillman Houses, had been imprisoned at Devens Federal Medical Center in Ayer, Massachusetts. […]

Cops: Robbers Entered Juice Press through Rivington Hotel Basement

Brazen robbers used the basement of the Hotel on Rivington to hit the Juice Press location next door, cops said. Police sources say that bandits entered the Hotel on Rivington shortly before 6:00am the morning of January 19. Gaining access to the basement, the perps then used the passageway to sneak into the adjacent Juice […]

Neighbors Rally to Help Longtime Printing Shop on Essex Street

A local letterpress printing shop – the last of its kind on the Lower East Side (nay, the city) – is on hard times, but one neighbor is determined to help Y.H. Printing. Desmond Yeoh emigrated to the from Malaysia in 1989. He and his wife opened Y.H. Printing seven years later on Orchard Street […]

Seward Park Cheerleading Squad Raises $30K for Nationals Competion

When the Seward Park High School cheerleading squad qualified for the nationals back in December, the school made history. The Lower East Side institution is reportedly the second public high school in Manhattan to ever qualify for the grand stage. However, the obstacle in their midst was budgetary. No cash for uniforms, travel, and lodging […]

City Readies Demolition of Delancey Foot Bridge to East River Park

With each new day, the destruction of East River Park intensifies. Little is now recognizable as dozens of trees were excised and the historic amphitheater demolished. All as part of the billion-dollar coastal resiliency project. Now, time has come for the pedestrian bridge linking Delancey Street to the park, above the FDR Drive. The city […]