Bowery Boogie Spotted in Sweden

Posted on: February 28th, 2013 at 10:29 am by
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Boogie co-founder Dave Gustav explains how one of our stickers wound up on a street pole in Sweden, about 3,723 miles (or 5,992 kilometers) from the Lower East Side.

We decided to make some new Bowery Boogie stickers back in December. It seemed like a fun idea to give them away and see where they ended up. I felt weird just mailing people stickers, so I started writing small notes and including them with the stickers. One day as I was stuffing envelopes, I decided to write “Hey. You Rule.” and post a picture of it on Facebook. Out of curiosity I captioned it with “First person to fill out the sticker form after reading this post gets this note. Because you rule.”

Minutes later, we had a winner, and my mind was blown. The winner lived in Sweden. It had to be a joke, right? There was no way that a website about the Lower East Side of New York had readers in Sweden. I figured what the hell, let’s see what happens if I mail it.

Yesterday we got an email with the above picture and this note:


Here’s a groovy sticker on a road sign outside a great restaurant in Östersund, Sweden. The guests go out and smoke there, so there are many who will see it!

Love your site, keep up the good work!

One love,


Continue reading the story here.

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