When Giuliani Professed Love for Fro-Yo on ‘Seinfeld’

Posted on: March 7th, 2013 at 10:33 am by
This image has been archived or removed.

[Photo: Seinfeld Says]Pretty much all of life’s situations can be boiled down and/or related to a Seinfeld episode. Yesterday’s news that the disappearing Bleecker Bob’s would soon sprout an unidentified fro-yo/cafe is another such case. Disheartening; apparently there’s still demand for these establishments. As if there weren’t enough already.

Anyway. Remember the “The Non-Fat Yogurt” episode from 1993 which addresses the craze? In that fictionalized universe, the alleged non-fat treat is anything but, causing candidate Giuliani, who loves the stuff, to launch a campaign against false advertising in the city. Ultimately he wins mayoral supremacy over Dinkins due to a “name tag” fiasco initially suggested by Elaine.

Check out this interesting behind-the-scenes on the show. They shot two different versions depending on who would win the election (in real life)…

And the New York Times had this to say the day after the episode aired:

Fiction is still sometimes stranger than truth. Last night a taped segment of the NBC television program “Seinfeld” depicted Mayor-elect Rudolph W. Giuliani as having begun an investigation into yogurt labeling. Wearing a slightly quizzical, slightly concerned expression, he admitted haltingly to having eaten a bit of frozen yogurt.

Recent Stories

Ludlow Coffee Supply Pays Tribute to ‘Mail Art’ Artist Ed Higgins

A local coffee shop is paying tribute to an iconic Lower East Side artist. Ludlow Coffee Supply recently hung artwork by the late Ed Higgins III on its cafe wall. The exhibit was installed by the nearby Van Der Plas Gallery, which had previously featured his work. Higgins, known as a pillar of the “Rivington […]

Eighteen-Story ‘Moxy’ Hotel Woos its Bowery Neighbors

Moxy is meeting the neighbors, currently amidst the requisite charm offensive ahead of its new hotel debut on the Bowery. The superstructure at 151 Bowery – construction of which had been on pause during the initial phase of the pandemic – topped out last October and now sits at eighteen stories. Joining the sky-high company […]

Another Lower East Side Crab Shack Shutters

It’s a crisis of crab cakes on the Lower East Side. In an apparent coincidence, two dedicated crab shacks – both located within a few blocks of one another – closed just days apart this month. As previously reported, Crab Du Jour closed down its franchise at Grand and Suffolk Streets within the last couple […]

A Show of Strength and Mourning As NYPD Responds to Domestic Dispute Call on Elizabeth Street in Little Italy

A man armed with a knife threatened his family in an Elizabeth Street apartment, then barricaded himself, cops said. At approximately 12:30pm on Monday, sources said the assailant menaced his family inside 239 Elizabeth – allegedly with a knife – then barricaded inside another room. Officers from the 5th Precinct arrived in good time, and entered the […]

Sheldon Silver, Disgraced Assembly Speaker from LES, Dies at 77

Sheldon Silver, the disgraced powerhouse of the New York State Assembly, and native Lower East Sider, whose career was toppled by a 2015 corruption conviction, died yesterday. He was 77. According to the New York Times, Silver, who maintained a residence at Hillman Houses, had been imprisoned at Devens Federal Medical Center in Ayer, Massachusetts. […]