Work Underway at Patagonia Surf Shop on the Bowery

Posted on: March 5th, 2013 at 6:29 am by
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Amidst the dreary dregs of winter, a hint of beachy summer is surfacing on the Bowery. Construction recently kickstarted at 313 Bowery, future home of the Patagonia Surf shop.

A batch of permits was recently filed with the DOB for “structural work in an existing store” and for the forthcoming illuminated “Fish” sign. Plus, a mess of scaffolding also made an appearance yesterday morning. Patagonia initially intended to open the surf shop in the fall, but Hurricane Sandy totally sidelined the project. With work already underway, a summertime launch doesn’t seem out of the question.

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News first broke about this retail juggernut last summer, but the space nevertheless remained a dormant void until now. The twin fish-with-tridents still attract plenty of graffiti and sidewalk squatters. Once complete, the former CBGB Gallery space will become the sole East Coast outpost of the Patagonia Surf imprint.

Surf’s up, Spicoli…

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