Greene Street NYC Bringing ‘Reverse Graffiti’ to Soho Wall

Posted on: April 17th, 2013 at 10:22 am by
This image has been archived or removed.

[Photo: Kickstarter]With all the soot, smog, and other pollutants careening through the city air, buildings tend to accumulate gunk pretty quickly. It’s not usually visible on a day-to-day basis, but over time the change is certainly noticeable. One group of creatives is using these circumstances of our urban habitat to impress some “clean art” onto the facade of 60 MacDougal Street. The location of the decade-old “tribal” mural by Palace Designs NYC. They’re aptly calling it “reverse graffiti.”

Greene Street NYC is the braintrust behind the effort, composed of local lifestyle brand SPƎNGLISH, artist upstart Chris Choi, and green-lover Veronica Menendez. Together the group plans to power wash a graffiti series onto the wall, thereby ushering in a rotating cast of artists for a two-month trial period. Each will use this specific art form.

This image has been archived or removed.

[Photo: Fuzzedpics]As with so many of these quirky projects, Greene Street NYC can only fulfill its dream with proper funding. They’re seeking donations via Kickstarter to help the project get on its feet.  Current target is $15,000 with a little over two weeks left (ends May 4). About a quarter of the money has been raised so far. We are told that the goal is to make this a more accessible canvas than the Tony Goldman “graffiti wall” on the Bowery.

The building owner, meantime, is reportedly stoked to have this for an ancillary revenue stream…

How do you feel about this power washed “reverse graffiti”?

Recent Stories

‘Caribea’ Grill Readies Space Left Vacant by Domino’s on Allen Street

Ever since Domino’s ditched its decades-old Allen Street location three years ago, the commercial space has been a vacancy consistently peddled on the market. Now, a new concept is a-knockin. Caribea is as it sounds – a fast casual pan-Caribbean grill. The restaurant at 203 Allen will seat fourteen tables and a stand-up bar, for […]

The Projects Jockeying for the $20M Chinatown Revitalization Funds

Several months ago, Governor Hochul announced a $20 million grant in the form of the Downtown Revitalization initiative (DRI).  Some forty sites around Chinatown were identified during the DRI process, which is led by a Local Planning Committee of community representatives and supported by State agency staff and a consultant team. That list was ultimately […]

Displaced Chinatown Business Returns Months After Devastating Fire

Four months after a deadly fire knocked out 78 Mulberry Street, one of its businesses returned to the scene. Ewa Trading Company reopened in its former Chinatown home earlier this week. The store had spent some of the interim displacement period selling from a shuttered Vietnamese restaurant a few paces north. The two-alarm fire broke […]

EDC Sues Essex Restaurant for Back Rent over Former Essex Market Lease

Three years removed from its relocation across Rivington Street, the city filed suit against the Essex restaurant for alleged unpaid rent. The Economic Development Corporation (EDC) sued Essex for nearly $60,000 in unpaid back rent on the former Essex Market building it previously occupied, according to the lawsuit filed Monday. The city entity claims that […]

Exile on Orchard Street: Tenement Museum Recreates Exhibits During Renovations

The Tenement Museum is amidst a preservation project at 97 Orchard Street, but will continue its programming with replicas not too far away. The 1863-era tenement this past Sunday embarked on “vital” restoration work to preserve its walls, floors, roof, as well as the installation of a new HVAC system that will provide improved climate […]