Hill & Dale Opens at 115 Allen Tomorrow
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115 Allen Street spent years in a former life as a Salvation Army Thrift shop. 2004 saw the luxury upscaling of the property, and two seriously hyped, yet short-lived nightlife concepts. Both suffered the same outcome at what is now considered a hexed address. Now Hill & Dale hopes to buck this trend of failure with its new “radio-inspired” concept.
Behind the scenes, Hill & Dale is derived from a rich nightlife pedigree. Elements from Le Bain, Delicatessen, and Brooklyneer joined forces to create this latest Lower East Side gastropub. Principals secured their blessings from Community Board 3 six months ago, and finally received the liquor license at the beginning of May.
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Hanging in the windows of 115 Allen Street is a bright red neon of a gramophone, part of the overall logo for Hill & Dale. Looking inside, we also see a vintage RCA sign to further drive that vibe home.
Hill & Dale soft opened late last week, hosting small gatherings during peak hours. We hear the official launch for the 64-seat hangout is scheduled for tomorrow.
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