Preserve24 Opens Wednesday at 177 East Houston [PHOTOS]

Posted on: May 14th, 2013 at 6:40 am by
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The exterior ice block and neon “Ice” hanging outside both entrances of Preserve24 now make sense. From top to bottom, it’s a concept restaurant to the enth degree, based on a fictional explorer’s club and a very real expedition in the works (that may or may not happen). One thing’s for sure – the owners sunk a small fortune to exude that “been here forever” look – preserving lots of antique items in the process. Hence the name (the “24” was meant for the intended 24/7 hours).

San Francisco artist Brian Goggin is the creator, designer, and co-owner of Preserve 24. The entire space, which straddles a few tenements, is essentially his gallery.

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At the core of Preserve24 is an expedition planned for 2014, in which a chunk of glacier ice will be scavenged from the landscape of Greenland. Once in New York, the block will be caged onsite and kept frozen by some futuristic sci-fi contraption. That’s the main story behind everything else in the space. There’s a “railroad room” near the East Houston entry, fashioned to resemble a train car; a clam bar is built into a salvaged old rowboat; the piano bar downstairs reclaimed three instruments and repurposed them into shelves for liquor; a garden will grow in the outdoor space with plant life indigenous to the area, but there won’t be any tables for lounging.

The cuisine is designed as “rustic American” with a splash of Mediterranean. There will be continental breakfast, lunch, and dinner served. Patrons should know that the main entrance is on Allen Street, and that the East Houston access is open until 5pm.

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Our initial take on Preserve24 – it’s a beautifully-built restaurant that will no doubt impress. However, it feels like it’s in the wrong neighborhood. Too over-the-top. They’re probably banking on the transients staying at one of the five hotels that are springing up in the immediate vicinity. Hell, the Thompson LES is just a few doors down.

Preserve24 opens to the public on Wednesday at 177 East Houston. Let us know what you think.

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