Schott Returns to the Neighborhood with Elizabeth Street Store

Posted on: August 20th, 2013 at 6:00 am by
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Schott is making big waves this week after signing a lease for the store at 236 Elizabeth Street, previously a real estate office. The iconic leather jacket company, known for its association with Marlon Brando and the Ramones, enters a neighborhood primarily dominated by trendy boutiques. And its rent reflects that – $140 per square foot for the 1,880 square-foot space.

The forthcoming Elizabeth Street location is the first brick-and-mortar for the brand in the last seventy years. Its original footprint was barely a mile away, headquartered at 96 East Broadway. There it operated – even after manufacturing moved to South Amboy, New Jersey – until its closure sometime in the 1960s.

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[Photo: Schott Brothers]The rise of motorcycle culture in the 1920s plus Schott’s innovation of the sewn-in zipper on outerwear led to the overwhelming success of the trademark Perfecto jacket. Exactly three years ago, we penned a history of the company’s roots on the Lower East Side, and unearthed the following archival images.

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