WALLPLAY ‘Artist Billboards’ Coming to Former Moscot Building on Delancey

Posted on: August 6th, 2013 at 6:17 am by
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Three months after crossing Delancey, the old Moscot ground level gallery space at 118 Orchard (aka 86 Delancey) is gearing up for a new occupant. Hype flyers taped to the windows indicate that something called WALLPLAY is bringing “artist billboards” to this highly-trafficked corner of the Lower East Side. The project launches later this month with “None of Us is Greater Than All of Us,” artwork by street crew Mint & Serf.

In its own words, WALLPLAY, operated by The City Firm, is basically a “plug and play exhibition platform” that marries elements of art and advertising. Marketing campaigns, sponsored murals, and branded art will compose the onsite programming. The billboard space up for grabs includes frontage on both the Orchard and Delancey facades. And there is also a “concept shop” component that will allow for “branded experiences and product launches.”

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[Photo: The City Firm]Of course, this stout corner box will evenutally come down in favor of some unneeded luxury living. We’ll keep you posted on that.

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