Gaudy Old Navy Billboard Deposed from NoHo
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For the last week or so, there’s been a flurry of activity near that advertecture at Houston and Lafayette. The Old Navy multimedia billboard is finally coming down.
Old Navy first made a splash with this statement in June 2012. It became a year-long, illuminated fixture on the block, which directed pedestrians to its SoHo store, and broadcasted stupid slogans on the small LED screen.
The hardware removal is a serious undertaking, it seems, employing a fleet of cherry pickers and a detachment to dismantle.
Old Navy was preceded on this spot by a Levi’s billboard of gears that rarely worked, and a Playstation PSP placement that flooded the nighttime streets.
No knowledge just yet on the next company to pimp the space, but you better believe it’ll be as extravagant.
This image has been archived or removed.
Playstation billboard, ca. 2009
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