Patagonia Surf Opens at 313 Bowery Today
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As of today, 313 Bowery is now officially the first east coast outpost of Patagonia Surf. Gone is the plywood, allowing a glimpse of threads and boards, and a window display featuring sand and dune fence.
Patagonia Surf is a year in the making at this location. The brand had originally planned to launch the Bowery store last fall, but Hurricane Sandy intervened. How do you think the outdoors company will fare in this spot (formerly CBGB Gallery)?