Extra Butter Opens on Orchard Street with Asics ‘Death List’ Collaboration
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You enter through a foyer that resembles a movie theater lobby. Behind those curtains at 125 Orchard is not the wizard of Oz, but walls of fresh threads and sneakers peddled by streetwear newcomer Extra Butter. The movie-theme gimmick continues inside with film reels and their negatives sharing shelf space with the product itself.
Extra Butter officially launched last Thursday night with a party celebrating its high-profile Asics “Death List 5” sneaker collaboration. The list, of course, is a direct nod to Kill Bill: Vol. 1 which came out ten years ago already (yes, you’re old). Each of the five flamboyant footwear styles in the collection is inspired by the movie, the first being “Cottonmouth.” The next shoe in the series, “Copperhead,” is to be released at the Orchard store tomorrow morning at 10am. Set your alarm.
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Extra Butter began life in the suburbs, founded in the Long Island town of Rockville Center back in 2007. Its greatest competition in the immediate environs is the presence of Reed Space up the street and aNYthing over on Allen.
Meanwhile, the eye-grabbing vertical signage on the storefront has been updated to reflect the new tenant. Rather tastefully, we might add.
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