Inside Paulaner Brauhaus on the Bowery Ahead of Tomorrow’s Grand Opening [PHOTOS]

Posted on: November 21st, 2013 at 9:29 am by
This image has been archived or removed.

The longstanding brown paper in the windows of 265-267 Bowery was replaced yesterday with branded Paulaner Brauhaus drapes. And with good reason. The Bowery brewery is set to open its doors tomorrow after more than two years of planning and execution (and the relocation of the longtime residents upstairs).

Last night was the friends and family media mixer, and for some reason, we were invited to join. So, we went to check it out for some first impressions. Beer was in full supply; pretzels, pickles, and other finger foods were also served. Basically, the most superficial verdict is that no expense was spared on this place. Something to the tune of $5 million to launch this first stateside location of the German-based brewery.

This image has been archived or removed.

We’ll let the press babble do some of the talking…

At the center of this 240-seat industrially designed microbrewery are customized copper and steel fermentation tanks from Germany that produce authentic Paulaner beer from 375 year old recipes developed by Bavarian monks. Brew Master Andreas Heidenreich oversees beer production that follows strict “Purity Laws” established in 1516 that ensure top quality standards that are enhanced even further with the use of the finest selection of hops and barley. On tap: Munich Lager, Munich Dark, Hefeweizen and select seasonal brews such as “Salvator,” a strong beer brewed during Lent, a spring beer called “Maibock,” and the beer of the September/October season, “Oktoberfest.”

As for the atmosphere, exposed brick, industrial-looking fixtures, and wooden everything define this space. It does carry a fairly homey feel. Though some might take offense to the deer head on the wall.

This image has been archived or removed.

And, as an homage to the legendary Sammy’s Bowery Follies which once occupied the space, Paulaner created a VIP basement room called the “Sammy’s Bowery Follies Room.” It’s a special-events space that seats up to 50 heads with private bar and customized menus. Uh oh…

Rudy Tauscher, former general manager of the Mandarin Oriental hotel, scored an exclusive licensing arrangement with the 375-year-old beer company for this Bowery outpost. The deal was right in his wheelhouse, as he boasts a pedigree in the hops and barley business dating back to the 1800s, when his ancestors purchased a brewery in Bavaria, Germany.

This gallery has been removed.

Here is the full dinner menu. Plans are underway for weekend brunch and weekday lunch, but that’s still a minute from realization. Price points are fairly steep, but that’s Bowery 2.0 for ya … unaffordable.

Paulaner Brauhaus Menu

Recent Stories

Homeless Shelter for Chinatown Elderly Planned for East Broadway

Following a trend set during the pandemic, a former Chinatown hotel will soon be reborn as a homeless shelter. Nonprofits Asian Americans for Equality and Care for the Homeless have partnered to create the new “Safe Haven” facility, located in the former Hotel 91 on East Broadway. According to its FAQ mailer, the new safe […]

LES Father Charged in Toddler Son’s Death After Drugs Found in System

Police arrested a Lower East Side man yesterday in connection with the death of his 22-month-old son who had drugs in his system, according to the NYPD. The city’s medical examiner determined last month that the toddler – Charles Rosa-Velloso – suffered acute intoxication from fentanyl and cocaine. Police subsequently ruled it a homicide. Now, […]

Appeals Court Overturns Restraining Order that Halted East River Park Resiliency Work

The community-led effort to permanently halt destruction of East River Park for coastal resilience took a major blow this week. An appellate court ruled Tuesday that the $1.45 billion project can move forward after a month-long hiatus. On Tuesday, the Appellate Division, First Department upheld the lower court’s decision, and overturned the temporary restraining in […]

Delivery Worker Slashed and Mugged in Ridge Street Condo

A food delivery worker on the job was slashed across the face Sunday evening while in the elevator of a luxury condo building on Ridge Street, according to police. The unidentified victim, a 29-year-old man, had been in the elevator of 78 Ridge Street (Ridge Street Residences nee River Ridge Condo) when he was approached by […]

Under Community Pressure, City Moves to Renovate Rivington Playground

As Sara D. Roosevelt Park continues its steady descent, area stakeholders are pushing to rehabilitate a key playground in the northern section of the park to stave off the danger element. The Rivington Street Playground, situated across from the M’finda Kalunga Garden, is next on the docket for a refresh, much in the same way […]