Dutch Cosmetics Brand ‘Rituals’ Primed for 231 Lafayette Street

Posted on: December 4th, 2013 at 6:05 am by
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The somewhat run-down cornershop at 231 Lafayette Street is now primed for a trendier-than-thou makeover. Previously utilized as office space, the retail real estate is amidst a transformation into a boutique more befitting its glitzy surroundings. The storefront is currently taking on new masonry. With good reason. Dutch cosmetics brand Rituals is poised to open its second city outpost within six months; the other is located on the Upper West Side.

Rituals signed a three-and-a-half-year lease in early November for an undisclosed amount. The Lansco Group represented the incoming tenant, according to a recent report in Crain’s:

Asking rents per square foot run anywhere from $350 to $800 in the neighborhood, which is the perfect spot for the shop, according to The Lansco Group’s Robin Abrams, who represented the tenant along with Simon Dallimore of Dallimore & Co.

“This is a space that wasn’t actively on the market, but was being sought after by a number of retailers because it was a high-profile location,” Ms. Abrams said. In fact, the space sits on the border of SoHo and NoLita and sees heavy foot traffic from both shoppers and commuters exiting the No. 6 train’s Spring Street station.

Rituals is based in the Netherlands and specializes in high-end beauty products. Until the stateside push, their product was exclusively available in Barney’s.

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