John McDonald to Pitch CB3 His New 1st Street Steakhouse Next Week
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John McDonald has a steakhouse planned for the space
Veselka Bowery attempted a brand uplift in 2011 by expanding to the Avalon Bowery complex on East First Street. However, this new location, blocks from the original, never really took off. The place was usually empty, so they’d try to coax with kitsch – like free pedicab rides. Ultimately their demise arrived last April after a year-and-a-half in business.
The sprawling ground level of 9 East First remained empty until last month. Indeed, there’s a new applicant team in the running for the space. Hot-shot restaurateur John McDonald and partner Josh Capon are set to open a steakhouse and oyster bar onsite. According to materials submitted to Community Board 3, Peter Kane of Beauty & Essex is also part of the project. Grub Street recently noted that the restaurant should be ready in the springtime. They obviously seek a full liquor license.
There will be one bar with fifteen stools, and a dining room that seats 102 patrons at 32 tables.
McDonald and company will appear before CB3 next Monday (January 13).
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