Liev Schrieber and Scott Carlson Launch ‘Van’s General Store’ at 47 Orchard Street
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Actor Liev Schrieber – that dude who narrates pretty much every documentary in existence – is trying his hand at a different career. Just a little something on the side. The thespian recently teamed up with his pal Scott Carlson to co-found “Van’s General Store,” a creative marketing firm headquartered here on the Lower East Side. At 47 Orchard Street. Both of them had reportedly been collaborting for years.
Their new creative collective follows a “modern agency model that crafts advertising, content, experiences, products, package design and fine art in the service of brands and the public,” according to an earlier press release. The Orchard Street storefront is apparently an office that doubles as pop-up shop for clients, artists, and friends. Right now, there are a bunch of bikes parked inside.
47 Orchard had previously played host to the Bidoun gallery for three years. It foundered in April 2013.
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