‘Beastie Boys Square’ Co-Naming of Ludlow and Rivington is Denied by CB3

Posted on: March 12th, 2014 at 5:00 am by

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LeRoy McCarthy argues his case again

Beastie Boys Square” will not be rocking this party eight days a week.

LeRoy McCarthy was dealt a fatal blow last night in his crusade to co-name the corner of Ludlow and Rivington “Beastie Boys Square.” The deck is certainly stacked against the applicant now that the transportation subcommittee of Community Board 3 voted to oppose the measure last night.

The smallish gathering was a media circus yet again, with District Manager Susan Stetzer babysitting the overzealous mainstream media who kept creeping closer to the front. Yup. As you might imagine, crowd composition was practically dominated by bloggers, journalists, and cameramen; members of the public, not so much.

Undeterred by the whole fiasco last month, in which the full board voted to deny on a withdrawn proposal, McCarthy returned to the clean-slate committee with even more signatures from the surrounding block (421) and from an online petition across the city (216). He and supporters again spoke about how the Beastie Boys actively contributed to the neighborhood through their music and various causes.

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Beastie Boys Paul’s Boutique Album Cover 99 Rivington

But the panel also returned with the identical argument of opposition. Notwithstanding McCarthy’s great work in obtaining community endorsement, the hip-hop trio did not meet the co-naming guidelines of (a) Fifteen years of community involvement or (b) An exceptional accomplishment worthy of highlighting. So the motion to deny was floated and passed the vote.

Part of the reasoning for disapproval also stemmed from the fear that this type of media-friendly application, if approved, would potentially create precedent and snowball. That PR companies might hop on the bandwagon to start applying to co-name other highly recognizable locations (e.g. Physical Graffiti on St. Mark’s Place or Velvet Underground at Ludlow and Grand).

The recommendation to deny now heads to the full board at the end of the month, where ratification seems all but inevitable. Indeed, when the item was unfairly heard last month, all but one member (Chad Marlow) denied the measure.

Stay tuned.

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