Sweet Chick Will Open LES Location at 178 Ludlow on May 7
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Where’s Max Fish?
Here’s some news that residents and neighbors of 178 Ludlow won’t be too happy about. Brooklyn-based Sweet Chick has pegged an opening date for its Lower East Side location. This second outpost will start slinging chicken and waffles, and other Southern comfort beginning May 7. Weekend brunch starts on May 9, with weekday brunch following three days later.
And since it recently cleared all hurdles with the State Liquor Authority, Sweet Chick will also offer a trendy cocktail menu.
“Just like Williamsburg, Sweet Chick Manhattan is going to be a chill place where everyone can have a good time, catch up over a drink, and chow down on some of the best fried chicken and waffles in the city,” said co-owner John Seymour. “You know you can’t spell ‘waffles’ without L.E.S.”
Here are some excerpts from the press release. Note how the restaurant partially banks on Max Fish to sell itself. (Max Fish will relocate to 120 Orchard Street in the coming year)
The new outpost, located at 178 Ludlow Street in the space formerly occupied by legendary dive bar Max Fish, will serve Sweet Chick’s specialty, chicken and waffles, together with a Southern-inspired menu of refined comfort food favorites.
Executive Chef Randy Reppel will debut a Southern-inspired seasonal spring menu featuring crispy Chicken Fried Short Ribs with beer gravy served over Brussels sprout mashed potatoes and sautéed spinach, Pan-Roasted Pork Tenderloin served with classic Southern sides of collard greens and black-eyed peas, tender Grilled Quail Salad with fig purée and toasted hazelnuts, and more.
With a 60-seat dining room and bar, the space, reminiscent of a Southern shotgun-style house in layout, is larger than its Bedford-based sister. The décor, designed by co-owner John Seymour himself, will be similar to the Bedford location, with reclaimed city and garage doors and antique relics handpicked from all over the city adorning the exposed brick walls to create a rustic and distinctive space.
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