DOB Approves Chetrit’s $13M Noho Hotel Conversion; Crunch Bowery Opens in June

Posted on: May 16th, 2014 at 5:04 am by
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It’s been nearly a year since Crunch announced plans to move its Lafayette gym one block east to the Bowery. Well, 2 Cooper Square, to be precise. We are told that the new two-level facility should be ready sometime in the first week of June. Apparently the OG location will remain open during the transition.

Meanwhile, a new website for the Bowery Crunch is also live, showing floorplans and offering “early bird” specials.

But why did the gym need to relocate in the first place?

Well, blame real estate mogul Joseph Chetrit, who has been planning a $13 million hotel conversion of this conjoined office building since 2012. The actual address is 708 Broadway; Crunch operates on the backside (404 Lafayette). He reportedly bought out the remainder of the lease and will soon begin work. Indeed, the DOB just approved the application on May 6. Let’s have a look at the details.

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404 Lafayette St., Photo: Google

Plans call for a total of 127,069 square-feet shared between the ten stories at 708 Broadway and eight stories at 404 Lafayette. Part of that larger floor area is possible thanks to a one-floor enlargement of the Broadway-facing building. The new hotel will sport 247 rooms on premise.

Gene Kaufman is listed as the architect of record for the new project.

This new hotel project is now in direct competition with the Bowery Hotel and the glass dildo formally known as the Standard East Village.

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