‘Museum of the Mundane’ Fashions Historical Exhibits Out of Street Furniture
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Now the everyday street furniture in our collective urban living room is part of an open-air exhibit. We noticed a few explanatory plaques attached to various surfaces along the Bowery yesterday, turning the mundane into faux museum installations with ludicrous backstories. These two-toned signs are actually part of a pithy campaign called the Museum of the Mundane, an obvious spoof on the MoMA.
Two in particular caught our eye – a chain-link fence at Spring Street and the Cemusa bus shelter at Prince.
As you might imagine, the MoMu is actually just advertising for the brand strategy firm called The Partners. Its goal with this particular project is to “better understand and appreciate 20 of the most mundane design classics, ranging from the coffee cup sleeve to the standard clay brick. Repurposing the streets of New York as our museum walls, we affixed gallery tags to identify each superbly commonplace artifact, celebrating the creator and the design breakthrough.”
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