Russ & Daughters Cafe Opens Tomorrow Morning at 10am
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Both the Allen and Orchard Street storefronts are ready to roll. As expected, Russ & Daughters Cafe officially opens to the public tomorrow morning at 10am. The shroud of secrecy (i.e. window paper) was removed over the weekend to reveal the completed restaurant within. Shelves are stocked, tables set, and seating positioned.
Here we go…
News of the sit-down expansion first broke last August, and has gained considerable momentum in the ensuing months. The Russ & Daughters Cafe concept is a first for the hundred-year-old company, which includes 65 seats and a menu with items like soups, smoked fish, egg creams, and the Pastrami Russ (pastrami-cured salmon with sauerkraut and Muenster cheese on a pretzel roll).
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Bonus: The New Yorker produced this video illustrating the creation of the new Russ & Daughters neon signage. Note that the bright lights only face the busy thoroughfare of Allen Street. Static signage is on Orchard.
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